Top 5 Fashion Games on Unified Platform in Russia, Q2 2025

In the second quarter of 2025, the fashion gaming category in Russia saw varied performance across the top five applications. This analysis, based on data from Sensor Tower, highlights the trends in weekly downloads, revenue, and active users for these leading apps.

Project Makeover by Magic Tavern, Inc. experienced significant fluctuations. Weekly revenue peaked at approximately $6.1K in early June, while downloads saw a notable increase mid-May, reaching 30.9K. Active users grew steadily, peaking at around 203K by mid-June.

SuitU: Fashion Avatar Dress UP from Libii HK Limited showed a consistent revenue stream, reaching a high of $5.9K in early June. Downloads varied, with a peak of 9.3K in mid-April, while active users remained stable, averaging around 19K towards the end of the quarter.

Avatar Life - love & bit gacha by 101XP LIMITED maintained a steady weekly revenue, averaging around $3.2K. Downloads peaked at nearly 5K at the end of June, and active users showed a small decline, ending the quarter with approximately 39K.

Merge Fashion: Romance Story from Wind's Choice Tech Limited saw consistent downloads, peaking at 58.8K in mid-June. Revenue was stable, with a slight increase towards the end of the quarter, reaching $1.8K. Active users fluctuated, ending at about 39K.

Lastly, Life Makeover by Archosaur Games had a modest revenue, peaking at $1.3K in early June. Downloads remained low, with a slight peak of 1.7K in early June, while active users increased steadily, reaching over 5K by the end of June.

For more detailed insights and data, visit Sensor Tower's platform.